Designer by training, creative by instinct, strategic storyteller by experience—and your brand’s not-so-secret weapon. With deep roots in B2B, CPG, D2C, and Shopper Marketing, I turn bold ideas into eye candy and campaigns that convert. Think standout moves, scroll-stopping visuals, and brand stories engineered to stick.
michael Sutton
Crafting with Purpose
Recent Projects
Evolution Power Tools: Battery Redesign
Evolution Power Tools: New Products Photoshoot
Motto Clear Aligners Brand Launch
Motto Clear Aligners: Patient Education Materials
Motto Clear Aligners: CRM Email Streams
Motto Clear Aligners Packaging
Opti-Free Contact Lens Solutions: Social Posts
Opti-Free Contact Lens Solutions: Website Redesign
Opti-Free Contact Lens Solutions Sweepstakes
Clear Care Contact Lens Solution: Website Redesign
Clear Care Contact Lens Solution: Social Posts
Clear Care Contact Lens Solution Sweepstakes
High Noon: Social Media Campaign
Nestlé Ice Cream: Top This Campaign
Simple Mobile: Script The Flip
Personal: Coding Playground
Six Ways I Drive Impact
Strategic Brand Systems
I don’t just design logos or layouts—I build brand systems that scale. From full-blown visual languages to consistent label hierarchies and packaging frameworks, I bring order to chaos, so your brand speaks with one voice—everywhere it appears.
Creative Direction With Depth
I lead with taste, but I deliver with clarity. Whether I’m directing a photoshoot or mapping a campaign from storyboard to post-production, I bring sharp creative thinking and clear intention. The result? Work that looks great and works hard.
AI-Enhanced Problem Solving
I treat prompt engineering like a Swiss Army knife for modern design leadership. Need competitive insights, UX flows, or copy on a tight timeline? I utilize AI as a multiplier—bridging gaps when bandwidth is limited or speed is crucial.
User-Centered Product Thinking
I’ve led design for tools real people rely on—like HomeWonder, built for busy homeowners who’d rather spend Saturdays with their kids than fixing a leaky faucet. I design for how people live, not just how we wish they would.
Experimental Marketing Mindset
I approach creativity like an ongoing experiment. I’ve launched bold campaigns, tested formats, and tracked what actually reaches the audience. My process is iterative, intentional, and always open to what the data says next.
Builder Mentality
I don’t just contribute—I build. Whether I’m developing brand architecture, designing MVPs on Bubble, or setting up scrappy automations behind the scenes, I get things off the ground fast, with just the right amount of polish.