About Me

You can call me Sutton—my last name’s been my go-to professionally (blame the surplus of Michaels).

I spent a decade obsessed with BMX and skateboarding, shaping my mindset around grit, trial and error, and pushing limits. That same DIY, raw, and disruptive visual aesthetic—inspired by zines, magazines, and album covers—still fuels my approach to design today.

As a creative director and brand strategist, I’ve led work for brands like Motto, creating everything from identity systems to omnichannel campaigns. I focus on design that works—not just visually, but strategically. Whether it’s brand identity, UX, or digital marketing, I aim to build memorable, high-impact experiences.

These days, I still bike and lift, but I’m more into pushing creative boundaries than physical ones. I admire people who redefine their craft—like Tony Hawk and David Carson—and I bring that same spirit to every project.

Recent highlights:
👉 Straighten Smarter
👉 Motto Patient Education

Let’s collaborate and build something bold, effective, and unforgettable.

—Michael Sutton // hello@callmesutton.com