BUBBLE UPGRADE SWEEPSTAKES

Role: Within the marketing team, I was pivotal in conceptualizing and executing the Bubble Upgrade Sweepstakes campaign for Clear Care, a premium contact lens solution.

Tools/Technologies Used: To facilitate the campaign, we developed a dedicated vanity URL website to host the sweepstakes, providing participants with a seamless entry process. Promotion of the sweepstakes was carried out through targeted Facebook and Twitter posts, as well as engaging videos featured on Elite Daily, demonstrating the transformative power of upgrading to Clear Care.

Outcomes/Metrics: The Bubble Upgrade Sweepstakes aimed to raise awareness of Clear Care as an upgrade from standard multi-purpose solutions, encouraging users to switch. Key metrics such as website traffic, social media engagement, and sweepstakes entries were monitored to gauge the campaign's success. By showcasing the benefits of upgrading to Clear Care and offering enticing incentives through the sweepstakes, we aimed to convert users of multi-purpose solutions to loyal Clear Care customers.