clear care website

Role:

As the Senior Art Director at the Leo Burnett Group working on Alcon, I developed a comprehensive online platform to showcase Clear Care and Clear Care Plus, the #1 doctor-recommended hydrogen peroxide contact lens solutions.

Tools/Technologies Used:

Leveraging my expertise in design and user experience, I spearheaded the creation of a user-friendly website that served as a destination for users seeking more information about Clear Care products. This involved utilizing web development tools and platforms to create an informative and engaging online experience. Additionally, I collaborated closely with content creators to develop a how-to page, providing clear instructions on how to use Clear Care effectively.

Outcomes/Metrics:

The website served as a valuable resource for consumers, offering detailed information about Clear Care and Clear Care Plus products and providing guidance on their proper usage. Key metrics such as website traffic, user engagement, and feedback were used to assess the platform's effectiveness in meeting user needs and driving brand engagement. Ultimately, the website played a crucial role in educating consumers about the benefits of hydrogen peroxide-based contact lens solutions and promoting Clear Care as the top choice recommended by doctors.