DAILIES TOTAL1 MULTIFOCAL BROADCAST

Role:

As part of the creative team, I developed TV scripts to promote Dailies TOTAL1 Multifocal lenses to solve age-related vision difficulties in seeing near and far.

Tools/Technologies Used:

Crafting TV scripts required a blend of creativity and strategic messaging. We focused on developing scripts that conveyed the benefits of Dalies TOTAL1 Multifocal lenses in a friendly and approachable manner, resonating with the target audience.

Outcomes/Metrics:

The success of the TV scripts was evaluated based on viewer engagement, brand recognition, and, ultimately, sales of Dailies TOTAL1 Multifocal lenses. By communicating the solution to age-related vision difficulties in a relatable and non-stigmatizing way, we aimed to increase awareness and consideration of the product among individuals experiencing such challenges.