devry Know-how

Role:

As a key member of the creative team, I conceptualized and executed content for DeVry University's campaign, "Know How for a New Tomorrow." Tasked with extending the campaign's reach beyond the website and broadcast channels, I focused on creating visually engaging content suitable for digital, social, and outdoor platforms.

Tools/Technologies Used:

Leveraging my proficiency in design tools such as Adobe Creative Suite, particularly Photoshop and Illustrator, I crafted visuals that seamlessly integrated relevant high-tech job imagery with flowing color gradients inspired by DeVry's tri-color logo. Additionally, I collaborated with the team to develop messaging strategies tailored to each platform, ensuring maximum impact and resonance with the target audience.

Outcomes/Metrics:

The campaign's success was measured through various metrics, including engagement rates, impressions, click-through rates, and sentiment analysis. By visually representing DeVry's relevance in the dynamic job market, we aimed to increase brand awareness and drive engagement across digital, social, and outdoor channels.