éGALITé PROM FUNDRAISER

Role:

I was privileged to design promotional materials for the Prom Fundraiser organized by Égalité, a Publicis Groupe employee resource group for LGBT+ individuals and their allies.

Tools/Technologies Used:

I used graphic design software such as Adobe Illustrator and Photoshop to create visually engaging posters and Facebook posts to execute this project. Additionally, I leveraged internal communication channels such as Burrnetwork, which includes TVs installed in elevator banks on each floor, to promote the event within the company.

Outcomes/Metrics:

The promotional materials were distributed through various channels, including posters, social media, and internal communication platforms. The campaign's success was evaluated based on attendance at the fundraiser and the amount of funds raised for the Chicago Schools LGBT prom. This project provided a valuable design exercise and an opportunity to contribute to a meaningful cause.