high noon

Role: As part of the digital marketing team, I developed a purely online social campaign for High Noon, a fruit-infused vodka brand with limited distribution in Denver, Madison, and Charleston. The objective was to showcase how High Noon is rewriting the rules of drinking vodka through a series of promoted social posts on Facebook, Instagram, and Snapchat.

Tools/Technologies Used: To execute this campaign effectively, we utilized various social media management and advertising tools tailored to each platform, including Facebook Ads Manager, Instagram Ads, and Snapchat Ads Manager. These tools enabled us to target specific demographics, schedule posts, and track real-time campaign performance metrics.

Outcomes/Metrics: The campaign's success was measured through key performance indicators such as engagement rates, reach, impressions, click-through rates, and conversion metrics. By leveraging the power of social media platforms, we aimed to increase brand awareness, drive user engagement, and ultimately expand High Noon's market presence beyond its current limited distribution areas.