Motto 2.0 packaging

Role: As part of the branding strategy for Motto, my role involved conceptualizing and executing premium packaging that aligns seamlessly with the brand identity. We approached this project with the understanding that packaging serves as an extension of the brand, reinforcing its quality and value proposition to patients.

Tools/Technologies Used: The project required careful selection of premium materials and design elements to create a simple, organized, and bold aesthetic. We utilized design software for creating mock-ups and visualizing the final product, ensuring that the packaging reflected Motto's brand values and personality. Additionally, we incorporated cheeky headlines to add an element of personality and delight to the unboxing experience.

Outcomes/Metrics: The success of the premium packaging initiative was evaluated based on patient feedback, brand perception surveys, and qualitative assessments of the unboxing experience. By emphasizing premium materials and a well-organized layout, we aimed to convey Motto's commitment to quality and differentiate it from competitors like Invisalign. Additionally, we sought to enhance the overall patient experience by transforming the unboxing process into a memorable and enjoyable interaction with the brand.