Patient Education (Collateral) Materials

Role:

My role involved developing a comprehensive patient education program for Motto, covering various topics related to clear aligners and dental health. The goal was to engage patients and provide them with valuable information to support their treatment journey effectively.

Tools/Technologies Used:

To create engaging and informative patient education materials, we utilized a combination of curated photography, bold graphical elements, and thought-provoking headlines. The design software was employed to lay out brochures and booklets, ensuring a visually appealing presentation that captured patients' attention.

Outcomes/Metrics:

The patient education materials were highly successful, winning the prestigious 2022 American Graphic Design Award for Brochure and Collateral. This recognition highlights the effectiveness of curated photography, bold graphics, and compelling headlines in engaging patients and delivering valuable information. Additionally, feedback from patients and healthcare professionals indicated that the materials were informative, visually appealing, and enhanced the overall patient experience with Motto.

Welcome Guide

Interior of Welcome Guide

Interior spread of Aligner Guide

interior spread of Retainer Guide

Exterior spread of Healthy Smile Guide

Interior spread of Healthy Smile Guide

Promotional postcard

Promotional postcard