nestlé ice cream

Role:

As a Senior Art Director at Leo Burnett Group (Arc Worldwide), my role spearheaded a campaign to revitalize the ice cream experience, shifting away from mundane consumption habits to playful engagement with toppings.

Tools/Technologies Used:

Leveraging both in-store and online platforms, we deployed a multi-channel approach to encourage creativity and experimentation with ice cream toppings. This involved utilizing social media platforms, email marketing tools, and website design to share inspiration, tips, and tools for enhancing the ice cream experience.

Outcomes/Metrics:

The campaign's success was gauged through various metrics, including social media engagement, website traffic, and in-store participation. By advocating for a more interactive and enjoyable approach to ice cream consumption, we aimed to rejuvenate consumer interest and drive sales through increased product engagement and excitement.

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