opti-free social
Role: As a digital marketing team member, I led the social media strategy for Opti-Free, the #1 doctor-recommended multi-purpose lens solution. Our objective was to highlight the comfort and cleanliness provided by Opti-Free, emphasizing its suitability for all-day wear.
Tools/Technologies Used: We utilized various social media management tools such as Hootsuite or Sprout Social to execute the social media strategy effectively. These tools enabled us to schedule and publish posts across platforms like Facebook, Instagram, and Twitter. Additionally, we employed graphic design software like Adobe Creative Suite to create visually appealing posts.
Outcomes/Metrics: The success of the social media campaign was measured through key performance indicators such as engagement rates, reach, impressions, and sentiment analysis. By showcasing the comfort and cleanliness of Opti-Free, as well as advocating for general eye health through informative posts, we aimed to increase brand awareness and foster customer loyalty among our target audience.
