opti-free website

Role:

As the Senior Art Director at the Leo Burnett Group working on Alcon, I led the development of a comprehensive website that served as a central hub for information about our portfolio of products and addressed common questions and concerns related to wearing contact lenses.

Tools/Technologies Used:

In this capacity, I utilized my web design and content creation expertise to create an intuitive and user-friendly website. Leveraging web development tools such as HTML, CSS, and JavaScript, I oversaw the creation of the site structure and functionality. Additionally, I collaborated closely with content creators to curate articles covering a wide range of topics related to contact lens wear, ensuring that the website provided valuable resources for users.

Outcomes/Metrics:

Under my direction, the website became a valuable resource for both existing and potential customers, offering essential information about Opti-Free products and addressing their queries about contact lens wear. Key metrics such as website traffic, user engagement, and feedback were used to assess the site's effectiveness in meeting user needs and driving brand engagement. Ultimately, the website significantly enhanced brand trust and loyalty among consumers.