purina press paws

Role:

As the Senior Art Director at the Leo Burnett Group, I promoted the "Press Paws" app for Purina, a client of our agency. My responsibilities included conceptualizing and executing the visual elements of the promotional campaign across various platforms.

Tools/Technologies Used:

Leveraging my design and visual storytelling expertise, I utilized various tools and platforms to promote the "Press Paws" app. This included crafting visually compelling assets for Purina's website, CRM system, and YouTube pre-roll videos.

Outcomes/Metrics:

The campaign's success was measured through app downloads, website traffic, email engagement, and video views. By leveraging my skills as a Senior Art Director, we aimed to effectively promote the "Press Paws" app and encourage pet owners to be more active with their pets for improved health and well-being.