simple mobile

Role:

As a Senior Art Director at the Leo Burnett Group, we pitched Simple Mobile; I played a key role in scripting the "Flip" from other mobile service providers that impose limitations on "unlimited data" to Simple Mobile, where true unlimited data, talk, and text are guaranteed.

Tools/Technologies Used:

We utilized a comprehensive approach across all media channels to execute this campaign effectively. This involved crafting compelling scripts for advertisements, designing engaging visuals for print and digital ads, and creating persuasive content for social media platforms. Additionally, we developed a contest format to encourage consumers to switch to Simple Mobile and "write their own rules" in mobile service.

Outcomes/Metrics:

The campaign's success was measured through various metrics, including brand awareness, customer acquisition, and contest participation. By advocating for a switch to Simple Mobile, we aimed to highlight the benefits of unlimited data while empowering consumers to take control of their mobile experience and "rewrite the rules" of mobile service.