Straighten Smarter.

Role:

As a digital marketing specialist, I crafted a comprehensive omnichannel campaign for Motto, a brand specializing in clear aligners. The objective was to establish Motto as a disruptive force in the clear aligner market and position it as the smarter alternative to established brands like Invisalign.

Tools/Technologies Used

We utilized various digital marketing tools and technologies, including CRM systems for email marketing, social media platforms for social executions, and website development tools to create a seamless online experience. Additionally, we employed analytics tools to track campaign performance and gather valuable insights for optimization.

Outcomes/Metrics

The campaign's success was measured through various metrics, including brand recognition, market penetration, engagement rates on social media, website traffic, conversion rates, and, ultimately, sales figures. By positioning Motto as the smarter choice for teeth straightening and delivering a compelling visual and narrative experience across all channels, we aimed to drive significant brand awareness and capture market share from competitors like Invisalign.

Our Position

Motto is the smarter way to straighten your smile.

By using punchy copy and with simple hero shots of our product,  we grab attention, take a swing at Invisalign, and position Motto as the no-brainer choice in smile-straightening.