Townhouse crackers

Role:

As an Art Director on Kellogg's account at Leo Burnett, my responsibilities included contributing to the development and execution of a campaign aimed at promoting Townhouse Crackers as the perfect choice for appetizers across various occasions.

Tools/Technologies Used:

In my role, I utilized various creative tools and platforms to bring the campaign to life. This involved designing and creating visual assets for print ads and developing engaging, rich media banner ads for digital platforms. Additionally, I collaborated with the team to ensure the campaign messaging and imagery resonated with our target audience.

Outcomes/Metrics:

The campaign's success was evaluated through metrics such as ad impressions, click-through rates, website traffic, and engagement with the interactive banner ads. By leveraging whimsical imagery and interactive elements, we aimed to increase brand awareness and drive purchase consideration for Townhouse Crackers as the go-to appetizer choice.